People are impatient. Sorry, that’s what the Internet has done to us.
Google is impatient too. If your pages load slow, Google will no penalize you in your rankings.
Also, a recent Google study shows that 53 percent of mobile site visitors will abandon a website if it takes more than three seconds to load.
So what do you do to increase page load speed for your website?
Image file size may be the most common issue when it comes to slow-loading pages.
Often, website owners uploading content to websites may not be well-versed in image optimization or really understand why it’s important. The result can be very large image files used where a reduced size image could have been used just as easily and with the same visual result.
If you use WordPress, there are many plugins you can use to help resize images as you upload them to the page. If you search on “WordPress plugins to resize images,” you’ll find many to choose from, like Smush It, which is free. It will compress your image further without losing any quality.
It is common for websites to use a header file and a footer file to set up the heading/navigation area and footer area of the pages respectively. Since these areas usually stay fairly constant on a website, including these files means you can program it once and use it on every page.
It’s really efficient, especially when making updates. For example, if you have a change to your navigation, make the change once in your header file, and it’s automatically updated on every page that includes that header file.
We love adding cool new things on our website to keep it interesting for visitors and show you are on Facebook or run ads. However, you want to think your strategy through on what you offer.
You don’t have any control how fast a third-party server and assets on that server will load. If you happen to load assets from a third party that are slow-loading because of server issues, it could potentially affect your page load time. Here’s what Google has to say:
Third-party scripts provide a wide range of useful functionality, making the web more dynamic, interactive, and interconnected. These scripts may be crucial to your website’s functionality or revenue stream. But third-party scripts also come with many risks that should be taken into consideration to minimize their impact while still providing value.
They can be a performance concern
They can be a privacy concern
They might be a security concern
They can be unpredictable and change without you knowing.
They can have unintended consequences
Use third-party assets if you need to, but be sure to do this only when necessary.
If you can tackle these three common issues, you’re likely going to have a faster page load speed and help your SEO efforts. Sometimes a small amount of effort can yield a big difference!