This is a new series with daily SEO myths you need to know to improve your website ranking on Google. We will be running this series until July 4th, when you will have the “Freedom” to rank without bad information!
In the past, building as many links as possible without analyzing the linking domain was how SEO typically worked. By doing this, your website was sure to rank higher. Building links is still a very important part of ranking factors. It is among the top five most important ranking factors, according to a correlational study on ranking factors by Searchmetrics, which is a company that provides
SEO analytics and reporting tools for large enterprises.
But you must build links in a much different manner than you used to.
When Penguin 2.0 was released in May 2013, all of this changed. Nowadays, it is important to focus on the quality of links you are obtaining, rather than the quantity. Sometimes less can be more if you know how exactly to build links the proper way.
This is something that often comes along with the question, “Which should I invest in, link building or content generation?” Links are an important part of your website’s authority (even with the changing link landscape). However, if you have budget to invest in your website, I would say, “Hire someone to write for you.”
Too often, when businesses hire someone to do link building, they focus on the quantity of links rather than their quality. But linking is not a numbers game anymore. Far from it, actually. You should focus on having relevant and diverse sources that link to relevant pages.
When you invest in content, that content can be used for webpages, blog posts, lead generation offers, and guest posts on other sites – all content types that will bring more links with them over time.
Content can be used online and even offline. If you develop good content over the course of time, and you stick with a theme for it, you will eventually have enough content to put it together into a formatted piece you can share. Think E-Book here. Think lead-collecting e-book from a Facebook campaign!
If you share your resources regularly, you can find that people will share them and also help you build links.
Contact us for more information if you would like a free strategy session about building links and developing content.