Content Marketing

Want to shorten your sales cycle to customers in the Tampa Bay area?  Content marketing is one of the most effective ways of engaging prospects.

Content marketing educates your prospective customers at the very time when they are doing research to start making a buying decision.  By providing valuable content a company can position itself as the leader in a market and become an obvious choice for who to do business with.

All this happens before a customer ever picks up a phone or fills out an order or speaks to a sales person.

Consistency, Consistency, and Consistency

According to McKinsey & Company, “the 3 Cs of customer satisfaction” are “consistency, consistency, and consistency.”

If you want to actually see a return on investment for content marketing, you actually have to dedicate time to content creation and distribution.  That blog post you wrote last holiday season won’t drive you to a number one ranking in Tampa.

Companies that start strong then let content marketing programs fade struggle to get more leads and then have to resort to higher-priced options to get leads fast, like paid search.

In today’s buying market, it’s customers that drive the sales process.  We can shout messages from the hilltops about how great we are, but customers today are immune to the noise.  Customers today have a world of information at their fingertips and want to solve problems on their own terms, with valid information.  Customers today can spot a sales message from miles away.

Content marketing solves providing relevant information to customers and provides one of the best ways companies can actually connect with those customers.  Content marketing primes the pumps for engaged customers.

Here are some fact about content marketers today:

• Year-over-year growth in unique site traffic is 7.8x higher for content marketing leaders compared to followers (19.7% vs 2.5%). (Source: Aberdeen)
• Content marketing costs 62% less than traditional marketing and generates about 3 times the leads. (Source: DemandMetric)
• Conversion rates are almost 6 time higher for content marketing producers than non-producers (2.9% vs 0.5%). (Source: Aberdeen)
• 73% of organizations who do content marketing have someone in place to oversee their content strategy. (Source: CMI)

Here are some facts about customers today:

• Customers want to learn more about how what you offer solves problems for them.
• Customers want to get value for what they pay for with so many free resources available today.
• Customers don’t want to be “sold” to anymore.
• Customers understand that the companies that spend time, energy and resources to educate their customers typically provide a better service than those who don’t.
• Customers today learn all kinds of ways, reading, listening, video. Just because you don’t watch or read something, doesn’t mean your customers won’t.

Today, content marketing addresses all these issues and more.  However, it takes consistency, time and effort.  These things are often at a premium for business owners.  This is where we come in.

Tampa Content Marketing Experts

We can help set up the strategy, tactics and implementation for a realistic content marketing plan that will help you reach you goals, all without spending a fortune.  From content marketing calendars, to managing the implementation of content marketing plans, to helping measure and show you what metrics are truly critical for measuring a content marketing plan.

Contact us and let’s talk about how content marketing could work for you and how getting help to engage prospective customers is a cost-effective solution to some of the marketing you’ve likely tried in the past.  We’re here in Tampa Bay so that means we can jump on the phone or jump in the car and come see you!

No high-pressure sales tactics, we’ve learned from what we’re good at, and that means providing great value up front and making sure you come first.